BBA in Healthcare Management
An undergraduate program that prepares competent junior managers and specialists for healthcare organizations.
Program objectives
- Equip students with applied managerial and operational knowledge for healthcare organizations.
- Bridge healthcare delivery, organizational management and digital transformation.
- Prepare graduates for entry-level leadership roles or postgraduate (MBA-level) studies.
- Integrate sustainability, ethics and digital transformation across the curriculum.
Curriculum (60 ECTS)
Two semesters · all modules mandatory.
Module 1 — Healthcare Systems, Operations & Digital Foundations (30 ECTS)
| Module | ECTS | Description |
|---|---|---|
| Healthcare systems & policies | 5 | Overview of Hong Kong and international healthcare systems, financing models and reforms. |
| Healthcare operations & quality management | 5 | Methods to enhance efficiency and patient experience through Lean, Six Sigma and continuous improvement. |
| Health economics & financial management | 5 | Healthcare budgeting, cost–benefit analysis and performance control tools. |
| Digital health & health information systems | 5 | Electronic health records, telehealth and data analytics for clinical and managerial decision-making. |
| Public health fundamentals | 5 | Population health, disease surveillance and evidence-based prevention strategies. |
| Professional skills & communication workshop | 5 | Teamwork, negotiation and professional presentation skills within healthcare environments. |
Module 2 — Leadership, Innovation & Applied Practice (30 ECTS)
| Module | ECTS | Description |
|---|---|---|
| Healthcare leadership & HR | 5 | Leadership models, motivation and workforce development in healthcare institutions. |
| Healthcare law, ethics & governance | 5 | Legal frameworks, patient rights and ethical principles guiding healthcare professionals. |
| Marketing, service design & patient experience | 5 | Healthcare branding, service quality and patient-centered innovation. |
| Innovation & project management in healthcare | 5 | Agile and Lean methodologies applied to healthcare innovation projects. |
| Risk, safety & crisis management | 5 | Risk factors, patient safety frameworks and crisis response planning. |
| Capstone project | 5 | Integrative capstone project (no less than 4,000 words) applying the program's learning. |
Who it's for
- Secondary school graduates planning a career in healthcare management.
- Junior healthcare staff (clinical or administrative) seeking a recognized managerial qualification.
- Working professionals from adjacent sectors (insurance, pharma, medtech, NGO) looking to move into healthcare.
Admission requirements
- Completed secondary education (HKDSE or equivalent) — or recognized prior learning / work experience.
- English proficiency sufficient to study in English.
- Personal statement and CV submitted via the online application.
- Supporting documents: transcripts, public exam results, reference letters, resume.
Career outcomes & articulation
- Junior manager / coordinator in hospitals, clinics or healthcare networks.
- Operations, quality or patient-experience officer.
- Healthcare administrator in insurance, pharma or medtech organizations.
- Direct articulation into the ESTIAM MBA in Healthcare Management.
Pathway: BBA → MBA → DBA → Fellowship.
Program structure & module layout
How the program is organized week-to-week — cohorts, Saturday sessions, and teaching medium.
Cohorts
- Two cohorts each year.
- Cohort A starts every October.
- Cohort B starts every April.
Saturday sessions
- 2 sessions per Saturday.
- 3.5 hours per session.
- 7 hours total per Saturday — e.g. 9:00–12:30 & 13:30–17:00.
- Held on alternate Saturdays, fully online.
Teaching medium
Courses are conducted mainly in Cantonese, supplemented with English lecture notes and study materials.
Tuition fees
BBA tuition
Payable in 2 instalments
Early Bird (before 30 August 2026): −HK$2,000
Fast Track option
Fast Track: HK$198,000 (payable in 4–6 instalments)
Available for BBA and MBA students who wish to accelerate their study path.
All fees are quoted in Hong Kong Dollars (HKD). Early Bird discount applies to applications confirmed before 30 August 2026.
Assessment
Coursework-based assessment — no exams.
- Case study analysis
- Group project & presentation
- Individual research paper
- Capstone project evaluation
- No written examinations
HK$10,000 Healthcare Career Scholarship
Awarded per cohort to eligible BBA applicants. Screening is based on (1) the relevance of your working background to the healthcare sector, and (2) a personal statement explaining why you want to develop your career in healthcare.