/ Programs / BBA
BBA in Healthcare Management
An undergraduate program that prepares competent junior managers and specialists for healthcare organizations.
Upcoming intake: October 2026 — applications now open
Qualification level
EQF Level 6 — School Diploma
Total credits
60 ECTS
Duration
1 Academic Year
Medium of instruction
Mainly Cantonese · English materials
Schedule
Online · Alternate Saturdays
Intakes
Every October & April
Program objectives
- Equip students with applied managerial and operational knowledge for healthcare organizations.
- Bridge healthcare delivery, organizational management and digital transformation.
- Prepare graduates for entry-level leadership roles or postgraduate (MBA-level) studies.
- Integrate sustainability, ethics and digital transformation across the curriculum.
Curriculum (60 ECTS)
Two semesters · all modules mandatory.
Module 1 — Healthcare Systems, Operations & Digital Foundations (30 ECTS)
| Module | ECTS | Description |
|---|---|---|
| Healthcare systems & policies | 5 | Overview of Hong Kong and international healthcare systems, financing models and reforms. |
| Healthcare operations & quality management | 5 | Methods to enhance efficiency and patient experience through Lean, Six Sigma and continuous improvement. |
| Health economics & financial management | 5 | Healthcare budgeting, cost–benefit analysis and performance control tools. |
| Digital health & health information systems | 5 | Electronic health records, telehealth and data analytics for clinical and managerial decision-making. |
| Public health fundamentals | 5 | Population health, disease surveillance and evidence-based prevention strategies. |
| Professional skills & communication workshop | 5 | Teamwork, negotiation and professional presentation skills within healthcare environments. |
Module 2 — Leadership, Innovation & Applied Practice (30 ECTS)
| Module | ECTS | Description |
|---|---|---|
| Healthcare leadership & HR | 5 | Leadership models, motivation and workforce development in healthcare institutions. |
| Healthcare law, ethics & governance | 5 | Legal frameworks, patient rights and ethical principles guiding healthcare professionals. |
| Marketing, service design & patient experience | 5 | Healthcare branding, service quality and patient-centered innovation. |
| Innovation & project management in healthcare | 5 | Agile and Lean methodologies applied to healthcare innovation projects. |
| Risk, safety & crisis management | 5 | Risk factors, patient safety frameworks and crisis response planning. |
| Capstone project | 5 | Integrative capstone project (no less than 4,000 words) applying the program's learning. |
Who it's for
- Secondary school graduates planning a career in healthcare management.
- Junior healthcare staff (clinical or administrative) seeking a recognized managerial qualification.
- Working professionals from adjacent sectors (insurance, pharma, medtech, NGO) looking to move into healthcare.
Admission requirements
- Completed secondary education (HKDSE or equivalent) — or recognized prior learning / work experience.
- English proficiency sufficient to study in English.
- Personal statement and CV submitted via the online application.
- Supporting documents: transcripts, public exam results, reference letters, resume.
Career outcomes & articulation
- Junior manager / coordinator in hospitals, clinics or healthcare networks.
- Operations, quality or patient-experience officer.
- Healthcare administrator in insurance, pharma or medtech organizations.
- Direct articulation into the ESTIAM MBA in Healthcare Management.
Pathway: BBA → MBA → DBA → Fellowship.
Program structure & module layout
How the program is organized week-to-week — cohorts, Saturday sessions, and teaching medium.
Cohorts
- Two cohorts each year.
- Cohort A starts every October.
- Cohort B starts every April.
Saturday sessions
- 2 sessions per Saturday.
- 3.5 hours per session.
- 7 hours total per Saturday — e.g. 9:00–12:30 & 13:30–17:00.
- Held on alternate Saturdays, fully online.
Teaching medium
Courses are conducted mainly in Cantonese, supplemented with English lecture notes and study materials.
Tuition fees
BBA tuition
HK$98,000
Payable in 2 instalments
Early Bird (before 30 August 2026): −HK$2,000
All fees are quoted in Hong Kong Dollars (HKD). Early Bird discount applies to applications confirmed before 30 August 2026.
Assessment
Coursework-based assessment — no exams.
- Case study analysis
- Group project & presentation
- Individual research paper
- Capstone project evaluation
- No written examinations
Scholarship
HK$10,000 Healthcare Career Scholarship
Awarded per cohort to eligible BBA applicants. Screening is based on (1) the relevance of your working background to the healthcare sector, and (2) a personal statement explaining why you want to develop your career in healthcare.